AURUM Gold Investor Services was born in 2008 for many peripheral reasons but one simple core fact: the monetary system is too volatile for one to hold all their investments in, and recent events around the world have solidified that theory. Through a few intricate procedures it offers its members a simple solution: to diversify their investment portfolio, acquire gold thus strengthening their portfolio with a commodity that has been rising in value for over 30 years.

There were 3 elements that needed to pervade the concept of the logo: the circular feature of a gold coin, the intricacy and craftsmanship one might witness in watchmaking or engraving, and the strength of heraldry (after all the gold of the land belongs to the king). Above all AURUM is inspired by gold. The brand’s personality is modern with traditional values, tasteful and inspirational in its approach. A re-acquaintance to wealth for the modern day wealthy.